Free Ebook The Company Culture Cookbook: 70 easy-to-use recipes to create the right climate inside your business, by Kevin Thomson
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The Company Culture Cookbook: 70 easy-to-use recipes to create the right climate inside your business, by Kevin Thomson
Free Ebook The Company Culture Cookbook: 70 easy-to-use recipes to create the right climate inside your business, by Kevin Thomson
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Great organizations are not the products of great individuals: they are the products of great cultures. Strong leaders may come and go, but great cultures endure. Simply put, when it comes to corporate culture, The Company Culture Cookbook is the ultimate "walk the talk" book. Kevin Thomson demonstrates exactly how to move beyond the soft issues of "hearts and minds," and focus on "real behaviors." He distills today's best techniques for building great cultures into 40 simple recipes, 20 key ingredients, and 17 core personality profiles managers can begin using immediately to achieve breakthrough results. These specific, proven steps are designed to ensure that everyone in your business is committed to your brand values and company objectives, and is innovating to achieve them.
- Sales Rank: #1186684 in Books
- Published on: 2002-08-21
- Original language: English
- Number of items: 1
- Dimensions: 10.10" h x .90" w x 7.00" l,
- Binding: Hardcover
- 272 pages
Review
"A book full of nuggets to inspire leaders who wish to make a real change
through their staff." Leslie de Chernatony, Professor of Brand Marketing, University of Birmingham � "Fantastic - what a great way to change." Paul Hick, CEO Lee Cooper � "A real feast of ideas and actions." Nick Twyman, SONY Managing Director, BPE Division � "The Company Culture Cookbook is more than thought provoking, it says what it does - it makes you want to DO something about culture and climate." Malcolm Groves, Head of Communication, NatWest � "GREAT" Mike Rake, Chairman KPMG Europe.
From the Back Cover
The Company Culture Cookbook taps into the major themes of change and culture that today's organizations face. It provides simple, quick to do, easy to understand, tried and tested recipes to create a vibrant workplace.
Each section starts with a quick overview of the basic ingredients to create the right climate. Once you have the ingredients you can get cooking, and for that you need recipes. Once you have the recipes you can create a range of different results and meet a range of different challenges.
This book shows that success is achievable if you get the individuals in your organisation to 'buy in' to change rather than 'selling it' to them. Kevin Thomson transfers a range of successful techniques to the reader in a fun, fast and practical way. It provides all the skills and tools you need to create a successful business culture.
Great organizations are not the products of great individuals—they are the products of great cultures. Here are 40 recipes, 20 key ingredients and 16 personality profiles to help you create one of your own.
"No better guide for any CEO as they embark on their mission to inject enormous positive energy and passion into their organization."—Paul Hick, CEO Lee Cooper
"A book full of nuggets to inspire leaders who wish to make a real change through their staff."—Leslie de Chernatony, Professor of Brand Marketing, University of Birmingham
"A real feast of ideas and actions."—Nick Twyman, SONY Managing Director, Business and Professional Division
"The Company Culture Cookbook is more than thought provoking, it says what it does—it makes you want to DO something about culture and climate."—Malcolm Groves, Head of Communication, NatWest
"GREAT!"—Mike Rake, Chairman KPMG Europe
About the Author
Kevin Thomson has pioneered internal marketing and communication for more than a decade, and is the author of numerous management books and articles. His counsel has been sought at Board level by organisations such as KPMG, NatWest, Ericsson, British Airways, Shell Chemicals, Walkers Snack Foods and many others. He is Chairman of the Marketing & Communication Agency (MCA), Europe's first internal marketing and communication consultancy.
Most helpful customer reviews
1 of 2 people found the following review helpful.
A Cornucopia of Ideas.
By Vincent Morgan
YES! At last, a management book that is very informative and fun to read! The colour pictures are a great idea, one on every other page, each one matches the "recipe" or idea. They add a fresh and memorable way to remember the topics. The "menus" and "Chefs notes" make it quick and easy to understand, especially with my hectic lifestyle! Although seemingly aimed at "executives" and Human Resouces, the book is valuable to everyone. "Internal" marketing makes a lot of sense and this helps how to approach it.
I found that even though it reads in sequence, you can pick any chapter, read and understand it.
The trick will be to get the books ideas across for all to get the "buy in" that is required to change the culture.
Excuse the pun but the book gives a lot of food for thought!
0 of 3 people found the following review helpful.
The right recipes
By Ana Neves (http://www.kmol.online.pt)
The Company Culture Cookbook is one of those books that you should keep handy and refer to whenever you feel lost: if there is no recipe for your exact problem, I'm sure you will at least find inspiration and strength to deal with it.
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