Senin, 30 Juli 2012

[W417.Ebook] Ebook Download UML Distilled: A Brief Guide to the Standard Object Modeling Language (2nd Edition), by Martin Fowler, Kendall Scott

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UML Distilled: A Brief Guide to the Standard Object Modeling Language (2nd Edition), by Martin Fowler, Kendall Scott



UML Distilled: A Brief Guide to the Standard Object Modeling Language (2nd Edition), by Martin Fowler, Kendall Scott

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UML Distilled: A Brief Guide to the Standard Object Modeling Language (2nd Edition), by Martin Fowler, Kendall Scott

The award-winning first edition of UML Distilled was widely praised for being a concise guide to the core parts of the UML and has proved extremely successful in helping developers identify the most important parts of the language. UML Distilled, Second Edition, maintains the concise format with significantly updated coverage of use cases and activity diagrams, and expanded coverage of collaborations. It also includes a new appendix detailing the changes between UML versions. Beginning with a summary of UML's history, development, and rationale the book moves into a discussion of how the UML can be integrated into the object-oriented development process. The primary author profiles the various modeling techniques in the UML--such as use cases, class diagrams, and interaction diagrams--and describes the notation and semantics clearly and succinctly. He also outlines useful non-UML techniques such as CRC cards and patterns.

  • Sales Rank: #1483360 in Books
  • Published on: 1999-08-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 7.50" w x .75" l,
  • Binding: Paperback
  • 9 pages

Amazon.com Review
The second edition of Martin Fowler's bestselling UML Distilled provides updates to the Unified Modeling Language (UML) without changing its basic formula for success. It is still arguably the best resource for quick, no-nonsense explanations of using UML.

The major strength of UML Distilled is its short, concise presentation of the essentials of UML and where it fits within today's software development process. The book describes all the major UML diagram types, what they're for, and the basic notation involved in creating and deciphering them. These diagrams include use cases; class and interaction diagrams; collaborations; and state, activity, and physical diagrams. The examples are always clear, and the explanations cut to the fundamental design logic.

For the second edition, the material has been reworked for use cases and activity diagrams, plus there are numerous small tweaks throughout, including the latest UML v. 1.3 standard. An appendix even traces the evolution of UML versions.

Working developers often don't have time to keep up with new innovations in software engineering. This new edition lets you get acquainted with some of the best thinking about efficient object-oriented software design using UML in a convenient format that will be essential to anyone who designs software professionally. --Richard Dragan

Topics covered: UML basics, analysis and design, outline development (software development process), inception, elaboration, managing risks, construction, transition, use case diagrams, class diagrams, interaction diagrams, collaborations, state diagrams, activity diagrams, physical diagrams, patterns, and refactoring basics.

From the Inside Flap

Two years ago, Addison-Wesley approached me to write a book about the then-new UML. At that time, there was a lot of interest in the UML, but only a standards document from which to learn about it. We broke many records to quickly produce a short introductory guide to the new UML, something that would provide some guidance until the more detailed and official books were to appear later that year.

We didnit expect this book to last after more detailed books appeared. Most people believed that given the choice between a slim overview and a detailed text, everyone would pick the detailed text. Although that was the general view, I believed that even in the presence of detailed books, there was still room for a concise summary.

Two years later, my hopes have been realized more than I could have wished. UML Distilled has been, in computer industry terms, a best-seller. Even though good detailed books have appeared on the UML, the book still sells well. Better than that, more slim books have appeared, confirming my belief that in a world with so much information, there is value in well-chosen brevity.

Now, thatis all very well, but should you buy this book?

Iim going to assume youive heard about the UML. It has become the standard way to draw diagrams of object-oriented designs, and it has also spread into non-OO fields. The major pre-UML methods have all died out. The UML has arrived and is here to stay.

If you want to learn about the UML, this book is one way to do it. The main reason for starting with this book is that itis a small book. Buying a big book will give you more information, but it will also take you longer to read. Iive selected the most important parts of the UML so that you donit have to. With this book, youill pick up the key elements of the notation and what they mean. If you want to move further, you can move to a more detailed book later.

If you want a longer tutorial to the UML, I suggest the Unified

Modeling Language User Guide (Booch, Rumbaugh, and Jacobson 1999). The User Guide is able to cover a lot more ground. Itis well written and organized in a way that explains how to apply the UML to various modeling problems.

Both this book and the User Guide assume that you know something about OO development. Although many people have told me that this book is a good introduction to objects, I didnit write it with that in mind. If youire looking for an introduction to objects with the UML, you should also consider Craig Larmanis book (Larman 1998).

Although the main point of this book is the UML, Iive also added material that complements the UML material. The UML is a relatively small part of what you need to know to succeed with objects, and I think that itis important to point out some of the other things here.

The most important of these is software process. The UML is designed to be independent of process. You can do anything you like; all the UML does is say what your diagrams mean. However, the diagrams donit make much sense without a process to give them context. I also believe that process is important and that a good process doesnit need to be complicated.

So, Iive described a lightweight outline process for OO software development. This provides a context for the techniques and will help to get you going in using objects.

The other topics include patterns, refactoring, self-testing code, design by contract, and CRC cards. None of these are part of the UML, yet they are valuable techniques that I use regularly. Structure of the Book

Chapter 1 looks at what the UML is, the history of its development, and the reasons why you might want to use it.

Chapter 2 discusses the object-oriented development process. Although the UML exists independent of process, I find it hard to discuss modeling techniques without talking about where they fit in with object-oriented development.

Chapters 3 through 6 discuss the three most important techniques in the UML: use cases, class diagrams, and interaction models. The UML is a large beast, but you donit need all of it. These three techniques are the core that almost everyone needs. Start with these and add the others as you need them. (Note that since class diagrams are so complicated in themselves, Iive put the key parts of class diagrams in Chapter 4 and the advanced concepts in Chapter 6. )

Chapters 7 through 10 explore the remaining techniques. All of these are valuable, but not every project needs every technique. So these chapters provide enough information to tell you what the technique is and whether you need it.

For all of these techniques, I describe the notation, explain what the notation means, and provide tips about using the techniques. My philosophy is to make clear what the UML says and, at the same time, to give you my opinions on how best to use it. Iive also added pointers to other books that provide more detail.

Chapter 11 gives a small example to show how the UML fits in with programming using (of course) Java.

The inside covers summarize the UML notation. You may find it useful to refer to these as you are reading the chapters so that you can check on the notation for the various modeling concepts.

If you find this book interesting, you can find other information on my work related to using the UML, patterns, and refactoring at my home page (see page xxi). Changes for the Second Edition

As the UML evolved, and I received feedback about the first edition of the book, I continually updated it. We reprinted every two or three months; nearly every printing contained updates, which resulted in considerable strain on the processes of the publishing industry.

With the change from UML 1.2 to 1.3, we decided to do a more thorough overhaul of the book, enough to produce a second edition. Since the book has been so popular, Iive tried not to change the essential spirit of the book. Iive carefully tried to not add much, and to see whether there are things I can take away.

The biggest changes are in Chapter 3, about use cases, and Chapter 9, about activity diagrams, which have each received a severe rewrite. Iive also added a section on collaborations to Chapter 7. Elsewhere, Iive taken the opportunity to make a host of smaller changes, based on feedback and my experiences over the last couple of years.

From the Back Cover
Now widely adopted as the de facto industry standard and sanctioned by the Object Management Group, the Unified Modeling Language (UML) is a notation all software developers need to know and understand. However, the UML is a big language, and not all of it is equally important. The award-winning first edition of UML Distilled was widely praised for being a concise guide to the core parts of the UML and has proved extremely successful in helping developers get up and running quickly. UML Distilled, Second Edition, maintains the concise format with significantly updated coverage of use cases and activity diagrams, and expanded coverage of collaborations. It also includes a new appendix detailing the changes between UML versions.

Written for those with a basic understanding of object-oriented analysis and design, this book begins with a summary of UML's history, development, and rationale and then moves into a discussion of how the UML can be integrated into the object-oriented development process. The primary author profiles the various modeling techniques in the UML--such as use cases, class diagrams, and interaction diagrams--and describes the notation and semantics clearly and succinctly. He also outlines useful non-UML techniques such as CRC cards and patterns. These descriptions are made even more relevant with a collection of best practices based on the primary author's experience and a brief Java programming example demonstrating the implementation of a UML-based design. With this tour of the key parts of the UML, readers will be left with a firm foundation upon which to build models and develop further knowledge of the Unified Modeling Language.

Praise for the First Edition

"UML Distilled is a recipient of the prestigious 1997 Software Development Magazine Productivity Award in the Books category. Addison-Wesley congratulates authors Martin Fowler and Kendall Scott for their outstanding work."

"This book is a godsend. It is packed with solid advice presented in a concise and highly readable way. The essence of the notations is explained very well indeed but the author goes beyond this to give very clear insights into the application of UML techniques."
-- Jennifer Stapleton, Vice President Technical, British Computer Society

"UML Distilled is well written, knowledgeable about both systems development and UML, and disarmingly honest."
-- Robert L. Glass, The Software Practitioner (March 1998)

"UML Distilled proves that you can say a lot of useful things about computing in a small book."
-- Gregory V. Wilson, Dr. Dobb's Journal



020165783XB04062001

Most helpful customer reviews

1 of 1 people found the following review helpful.
Excelent UML Book
By Ryan
If you would like to get a better grasp on doing some high-level software design, UML Distilled turns out to be a much better book than I had anticipated. I expected a dry tutorial of the UML notation, but it is thankfully much more than this. UML Distilled (3rd Ed.) does indeed cover the UML 2.0 notation, but while you are learning one of the most flexible and widely accepted ways to represent a design graphically, you will learn something far more important: the types of things you MIGHT WANT to represent and design. This aspect of how to design is far more of a sticking point than learning a notation, and we can be grateful that Fowler has managed to get the more important issues regarding how to go about designing a project while simultaneously telling us all we NEED to know (but not everything) about the UML 2.0 specification.

With Fowler making comments such as, "Fortunately, if you get it wrong, only serious UML weenies will notice -- or care", we get the feeling that while Fowler knows his subject and appreciates the UML notation, he also realizes that there are more important things than perfect diagrams to worry about when designing and building software. Fowler skips long-winded explanations by telling you where you can get more detailed explanations of certain topics and replaces sections that would normally be filled with unnecessary justifications for the notation with alternative approaches and personal experience. Quite often, these sections result in Fowler admitting that he finds certain aspects of the notation unnecessary or cumbersome, and almost always lightens the text, making it very readable.

This book is great for anyone needing a solid introduction to UML or basic software engineering principles. It is also short, which is a relief to anyone used to trudging through most technical tomes. Most people could easily get through this book in a weekend, and confidently put "familiar with UML" on their resume.

My only complaint with this book is that some parts of the notation are discussed without providing much of a hint on exactly *where* on a diagram you would place it. This information is available elsewhere (and most likely not particularly important in Fowler's opinion), and it aids in the book's brevity and the readability of the diagrams, so I can't really fault the author for not including it. These omissions and the occasional requirement for the reader to fill in the blanks don't quite warrant the loss of a star. The book provides exactly what it claims -- "a brief guide" to UML -- and also manages to act as an excellent quick reference for basic concepts.

In short, UML Distilled is an excellent addition to any software developer's library, and a must have for anyone involved in a serious software design process. Definitely pick up the 3rd edition if you have a choice, and check out the author's recommendations for finding more specific and detailed information when you need it.

6 of 6 people found the following review helpful.
High level concepts but no examples
By Leonhard Euler
I had to purchase this book for a program design course I was taking. Since I knew very little about UML I was looking forward to reading it, especially since I knew that this book was the 'bible' of UML. About half-way through I quit reading the book because I wasn't learning very much. Here is the main problem. Fowler presents concepts using high-level, theoretical and sometimes incomplete terminology and doesn't illustrate with good examples. I frequently read and re-read passages but still left scratching my head uncertain what he was talking about. If he could have just included some concrete code examples, the book would have been much better. I also detect a little of the purist and elitist mentality in Fowler's writing. Purist in the sense that he is a true believer in UML and elitist in the sense that he doesn't think it necessary to explain some of the things he is talking about. Finally, there is some of the artificially-inflated complexity that comes with certain fields in CSci. If you really want to have a practical understanding of UML to use in your coding or programming, this is not the book for you. All IMHO.

0 of 0 people found the following review helpful.
The best of UML, without the fluff
By dsw
This book is fabulous, succinct, and has the best practices for UML...If I'm a fan of anyone, Fowler would be the one. Don't let the $40.00 price stop you for a second. It is a really great reference.

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Rabu, 18 Juli 2012

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The Practical, Authoritative, 360-Degree Technical Guide to Oracle Exadata: From Setup to Administration, Optimization, Tuning, and Troubleshooting

The blazingly fast Oracle Exadata Database Machine is being embraced by thousands of large-scale users worldwide: by governments, the military, enterprise organizations, cloud service providers, and anyone who needs extreme performance. Now, Oracle Exadata Expert’s Handbook provides authoritative guidance to running Oracle Exadata with maximum reliability, effectiveness, performance, and efficiency.

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  • Sales Rank: #577879 in Books
  • Published on: 2015-07-11
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  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .80" w x 6.90" l, .0 pounds
  • Binding: Paperback
  • 544 pages

About the Author

Tariq Farooq, Oracle ACE director and Oracle RAC certified expert, has spent more than twenty-four years working with Oracle technologies in highly complex environments. He was the founding president of the IOUG Virtualization and Cloud Computing SIG; founded the BrainSurface Social Network; and is an award-winning speaker, author, forumizer, blogger, and active community leader/organizer.

Charles Kim, Oracle ACE director, Oracle certified DBA, Certified RAC expert, and VMware vExpert, is co-founder and president of Viscosity North America. He specializes in Exadata, RAC, and virtualization.

Nitin Vengurlekar, co-founder/CTO of Viscosity North America, is a seasoned systems architect specializing in highly available Oracle systems. He spent seventeen years at Oracle, primarily in RAC engineering.


Sridhar Avantsa, associate practice director at ROLTA Solutions/Americas and EMEA. He was formerly senior DBA/database engineer at Amazon.com.

Guy Harrison, a world-renowned database expert, is executive director of R&D at Dell Quest Software. There, he leads development for the Toad family of database and BI tools.

Syed Jaffar Hussain, DB architect at Alinma Bank, is an Oracle certified master (10g); Oracle ACE director; Oracle RAC certified expert; and OCP v8i, v9i, v10g and v11g DBA. He has spent a decade consulting on Oracle with international clients and was Oracle Magazine’s 2011 DBA of the year.

Most helpful customer reviews

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Excellent Book on Exadata!
By Rich Niemiec
This is a very comprehensive look at Exadata with many helpful commands, queries, graphs, and images. It starts out easy and becomes more advanced as you progress through the chapters. Most chapters stand by themselves - so you can learn different subjects at any pace, or even just leverage a query or two.

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0 of 1 people found the following review helpful.
Five Stars
By Amazon Customer
Excellent product. Arrived before time.

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Minggu, 15 Juli 2012

[B697.Ebook] Download The Encyclopedia of the Industrial Revolution in World History Volume 1-3From Rowman & Littlefield Publishers

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As editor Kenneth E. Hendrickson, III, notes in his introduction: “Since the end of the nineteenth-century, industrialization has become a global phenomenon. After the relative completion of the advanced industrial economies of the West after 1945, patterns of rapid economic change invaded societies beyond western Europe, North America, the Commonwealth, and Japan.” In The Encyclopedia of the Industrial Revolution in World History contributors survey the Industrial Revolution as a world historical phenomenon rather than through the traditional lens of a development largely restricted to Western society.

The Encyclopedia of the Industrial Revolution in World History is a three-volume work of over 1,000 entries on the rise and spread of the Industrial Revolution across the world. Entries comprise accessible but scholarly explorations of topics from the “aerospace industry” to “zaibatsu.” Contributor articles not only address topics of technology and technical innovation but emphasize the individual human and social experience of industrialization. Entries include generous selections of biographical figures and human communities, with articles on entrepreneurs, working men and women, families, and organizations. They also cover legal developments, disasters, and the environmental impact of the Industrial Revolution. Each entry also includes cross-references and a brief list of suggested readings to alert readers to more detailed information.

The Encyclopedia of the Industrial Revolution in World History includes over 300 illustrations, as well as artfully selected, extended quotations from key primary sources, from Thomas Malthus’ “Essay on the Principal of Population” to Arthur Young’s look at Birmingham, England in 1791. This work is the perfect reference work for anyone conducting research in the areas of technology, business, economics, and history on a world historical scale.

  • Sales Rank: #2101612 in Books
  • Published on: 2014-11-25
  • Original language: English
  • Number of items: 3
  • Dimensions: 11.32" h x 3.37" w x 8.91" l, .0 pounds
  • Binding: Hardcover
  • 1172 pages

Review
This three-volume reference work sets out to provide a broad overview of the causes, progression, and impacts of the Industrial Revolution in a global context, examining notable historical figures, inventions, movements, and ideologies, and changes in political, economic, and financial structures. Entries range in length from concise one or two paragraphs for biographical or material entries, to much more substantial coverage for political theories or countries. . . .[T]he work succeeds admirably in augmenting the standard reference works suitable for undergraduate collections that treat the subject. . . .The new set provides students and others unfamiliar with the topic a valuable overview of the people, events, and institutions that forever transformed the modern world. Summing Up: Recommended. Undergraduate and technical program students; general readers. (CHOICE)

Editor Hendrickson provides a nontechnical, broad overview of the causes of the Industrial Revolution, its progression, and the impact it had on the world. He looks at notable inventions, movements, historical figures, and changes in financial, economic, and political structures at the time, describing, for example, how the development of a spinning machine by Sir Richard Artwight in England led to a new economy of manufactured products. The iron and textile industries, with the development of the steam engine, played majors roles in an era that saw improved modes of transportation, communication, and banking, and resulted in an improved standard of living for many. This is the best three-volume historical study of the Industrial Revolution to date; it offers a valuable chronicle of the great economic change that affected 19th-century Western Europe, North America, the Commonwealth, and Japan. Verdict: An admirable work that is recommended for all libraries with collections on U.S. and economic history. (Library Journal)

This 1,000-entry work provides a wide understanding of the changes brought about by invention, discovery, and manufacturing processes that have shaped the past three centuries. A-Z entries cover the people, events, documents, nations, businesses, and institutions, which are described clearly in signed entries. Birth and death dates of key people are included. Information is accurate and balanced, and the work is especially strong on manufacturing in the past, the impact of technology on warfare, and in its international focus. The cutoff date for much information is usually 2009, such as in U.S. and Japanese populations. Recommended for academic and large public libraries. (Booklist)

This is a workmanlike reference book with an eye to the eighteenth and nineteenth centuries. . . .[S]ome pretty obscure figures are covered in the biographies and they interested me greatly. (Reference Reviews)

About the Author
Kenneth E. Hendrickson, III is professor of History at Sam Houston State University. He is the editor of The Life and Presidency of Franklin Delano Roosevelt: An Annotated Bibliography, 3 Volumes (Scarecrow, 2006) and the author of The Historical Dictionary of the Darwin Controversy.

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Sabtu, 14 Juli 2012

[Q642.Ebook] Download The Breathing Gym Book & DVD Set , by Patrick Sheridan & Sam Pilafian, by Sam Pilafian, Patrick Sheridan

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The Breathing Gym Book & DVD Set , by Patrick Sheridan & Sam Pilafian, by Sam Pilafian, Patrick Sheridan

breathing technique book for musicians

  • Sales Rank: #512279 in Books
  • Published on: 2002-12
  • Original language: English
  • Dimensions: 11.50" h x 8.50" w x .50" l,
  • Binding: Paperback

Most helpful customer reviews

4 of 4 people found the following review helpful.
It's Great!
By Simon Traynor
Use this with my band and choir classes. It really helps tone production and quality! The guys in the video are total nerds about it, too, which makes it way more fun for the kids. The exercises really help demonstrate what I've been asking for daily!

1 of 1 people found the following review helpful.
IF YOU WANT TO IMPROVE AS A WND PLAYER, GET THIS BOOK!!
By JON PASCH
Patrick Sherdan and Sam Piafian have proven to be inovators in music education and this book/CD combo is the pinacle of their work. Use the exercises everyday and incorporate the routines into your daily practice and the results will be incredible.

1 of 1 people found the following review helpful.
Five Stars
By trumpetguy
very good for brass players who want to improve breath control.

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Senin, 09 Juli 2012

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Win online by attracting the right customers and getting the right performance measurement

Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand.

  • Leverage trust and build ROI in social media and mobile spaces
  • Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights
  • Engage customers who typically resist advertising messages
  • Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal

Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

  • Sales Rank: #1526263 in Books
  • Published on: 2011-06-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.03" w x 6.40" l, 1.09 pounds
  • Binding: Hardcover
  • 298 pages

From the Inside Flap

Not so long ago, consumer audiences willingly accepted interruptions from advertisers in exchange for news and entertainment, which only media companies produced. Place an ad, watch sales go up, and you knew the money was well spent. Today,digital technologies and platforms create endlessnew opportunities to connect with consumers. At the same time, an explosion of content and a new resistance to advertising have put the squeeze on marketers. How can you break through the clutter and capture the attention and dollars of these empowered consumers?

Digital Impact outlines the challenges online marketers face in connecting with customers in a digital world. To achieve online marketingsuccess, first, you have to know how to measure it. Then, you have to create Magnetic Content that pulls the right customers straight to you. Digital Impact delivers consumer insights as well as best practices for executing potent online marketing via display ads, email, search marketing, social media, mobile devices, and online video. Through actionable data, case studies, and strategic insights culled from top-tier marketing professionals, you'll get a comprehensive view into the entire array of marketing tactics, both online and traditional. Learn tactics to drive measurable, bottom-line results, including:

  • The seven most important digital marketing metrics every marketer should know

  • How to calculate a return on investment for social media and other new initiatives

  • SEO and SEM tactics that can position your business for where search is headed

  • How to integrate offline and online marketing approaches for the best possible outcomes

  • How to build an excellent digital dashboard that will prove marketing's worth to the C-suite

When you magnetize your customers and measure your marketing dollars, you'lldiscover that you can have a bigger impact with an even smaller budget.

From the Back Cover
Praise for Digital Impact

"The authors nail it with their concept of Magnetic Content and therole marketers now play in the digital media ecosystem.At Federated Media, we apply their principles every day, and they work."—John Battelle, CEO, Federated Media Publishing

"Once you see that the future is about attraction, not control,it changes the way you do just about everything."—Seth Godin, author of Linchpin

"Now is the time for this book . . . this is the definitive guide tocreating engaging commercial content online."—Nancy Hill, CEO, American Association of Advertising Agencies

"Geoff Ramsey has been watching this space like a hawk since the dawn of digital, and Vipin Mayar has lived digital marketing, from database and marketing mixmodeling through CRM and marketing analytics. These guys have the firsthand knowledge and the deep research. It's easy to glean practical advice from this book while effortlessly getting your head around this very complex business."—Jim Sterne, Chairman, Web Analytics Association, and author of Social Media Metrics

"Easy to understand language that cuts through the social media clutter andgets the reader to that 'ah-ha' moment. This is the real deal."—Bob Liodice, President and CEO, Association of National Advertisers

"Marketers are drowning in data and starved to find insights thatdrive success. The guidelines in this book will surely help."—Lawrence M. Kimmel, CEO, Direct Marketing Association

"Digital Impact gives marketers a blueprint for building online marketing success." —Ann Lewnes, Senior Vice President of Global Marketing, Adobe Systems Inc.

"This book has a practical, rigorous, and strategic approach to marketing in adigital world. I personally will keep it front and center on my desk!"—Mohanbir Sawhney, Director, Center for Research inTechnology & Innovation, Kellogg School of Management

About the Author
VIPIN MAYAR has been the global leader for the Marketing Performance practice at McCann Worldgroup, the marketing solutions network that specializes in transforming brands and growing businesses. He was named aniMedia Top 25 Innovator in 2010.

GEOFF RAMSEY is cofounder and CEO of eMarketer, the authority on digital marketing trends, media, and commerce. Geoff keynotes at major industry and corporate events around the globe and is frequently quoted in the Wall Street Journal, Forbes, Reuters, NPR, BusinessWeek, and Advertising Age.

Most helpful customer reviews

9 of 9 people found the following review helpful.
Another important addition to any serious digital advertiser or marketer's library
By piders1
Generally, I do not think much of books touting an "x" number of solutions, and less so those claiming access to secrets or arcane knowledge. But my quick flip to the introduction on page 4 grabbed my curiosity and I read it all. No regrets. Overall, an easy read, infused with several empirical datasets...(No surprise here, Ramsey has access to all eMarketer's stats anyways).

Quite impressed with the broad scope and the well thought-out perspective on effective digital advertising. I know from experience that articulating a "universal theory" of digital measurement is not an easy feat, even for experienced analytics professionals. But this book made a commendable attempt. With this strong opening on analytics and content established in the first couple of chapters, the book proceeded to weave the concepts into its discussion of the common channels any digital marketer strives to harness today--display, email, search, mobile, and video.

Audience new to or interested in digital analytics or digital marketing should find this book educating (and entertaining in certain respects), providing a good foundation for understanding other content they may encounter on the several good blogs and articles out there. The advanced digital analytics or strategy professional will find the book refreshing and will certainly pick up additional perspective that will serve him/her well as we all navigate this highly dynamic digital space.

3 of 4 people found the following review helpful.
A Must Read for Marketing Professionals
By Michelle Burnham
Geoff Ramsey and Vipin Mayar provide clear, practical insight on the various tactics and disciplines within digital marketing. The deep research referenced in the book is extremely valuable and put into easily digestible context. This is a must read for anyone in marketing, even those with experience in digital media.
Digital Impact: The Two Secrets to Online Marketing Success

2 of 3 people found the following review helpful.
Get the book. Read it. Keep it on your desk. Re-read regularly.
By masha
Geoff and Vipin have written the one book that every marketer must read and keep on their desk for reference. Full of actionable advice, dos and don'ts, pros and cons, and more USEFUL stats, charts and graphs than any other book I've come across since the beginning of digital marketing time. If you've seen Geoff on a conference stage, you'll recognize his trademark style immediately - he's the only person who can deliver a mind-boggling amount of information in a short period of time without wasting a second on fluff or losing the attention of his audience, all while making measurement actually engaging and interesting. This book should be the first textbook assigned to marketing students going into digital, and a constant companion to pros.

See all 7 customer reviews...

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Kamis, 05 Juli 2012

[N311.Ebook] Free Ebook Cómo Cazar Enormes Movimientos del Mercado: Cómo Predecir y Entrar en los Grandes Movimientos de Forex, Materias Primas e &Ia

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Cómo Cazar Enormes Movimientos del Mercado: Cómo Predecir y Entrar en los Grandes Movimientos de Forex, Materias Primas e &Ia

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Cómo Cazar Enormes Movimientos del Mercado: Cómo Predecir y Entrar en los Grandes Movimientos de Forex, Materias Primas e &Ia


Este es un libro corto y que no se anda con rodeos, que muestra como predecir y atacar los grandes movimientos de los Mercados de Divisas (Forex), Materias
Primas e �ndices.

Est� basado en la premisa de que el mejor tipo de operaci�n pretende conseguir una Alta Rentabilidad sobre la Inversi�n. Estas operaciones de Alto ROI se
consiguen capturando los grandes movimientos del Forex y limitando el riesgo para conseguir unas ganancias potencialmente enormes.

Combina estos enormes movimientos con una agresiva gesti�n de la reinversi�n del capital y piramidando las operaciones, y tu cuenta puede experimentar
crecimientos cu�nticos.



Este corto libro pr�ctico muestra m�ltiples ejemplos sobre como hacer �sto con entradas, salidas y stops.

Este es un comentario t�pico de un estudiante de este sistema

Cinco Estrellas



He aprendido algo que echaba de menos en mi operativa, �era como una pieza perdida de un puzle y voy a usarla!

Gracias

Richard French

  • Sales Rank: #947071 in eBooks
  • Published on: 2015-01-17
  • Released on: 2015-01-17
  • Format: Kindle eBook

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Minggu, 01 Juli 2012

[E862.Ebook] Download PDF The ESL / ELL Teacher's Survival Guide: Ready-to-Use Strategies, Tools, and Activities for Teaching English Language Learners of All Levels

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The ESL / ELL Teacher's Survival Guide: Ready-to-Use Strategies, Tools, and Activities for Teaching English Language Learners of All Levels

The ESL / ELL Teacher's Survival Guide: Ready-to-Use Strategies, Tools, and Activities for Teaching English Language Learners of All Levels



The ESL / ELL Teacher's Survival Guide: Ready-to-Use Strategies, Tools, and Activities for Teaching English Language Learners of All Levels

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The ESL / ELL Teacher's Survival Guide: Ready-to-Use Strategies, Tools, and Activities for Teaching English Language Learners of All Levels

A much-needed resource for teaching English to all learners

The number of English language learners in U.S. schools is projected to grow to twenty-five percent by 2025. Most teachers have English learners in their classrooms, from kindergarten through college. The ESL/ELL Teacher?s Survival Guide offers educators practical strategies for setting up an ESL-friendly classroom, motivating and interacting with students, communicating with parents of English learners, and navigating the challenges inherent in teaching ESL students.

  • Provides research-based instructional techniques which have proven effective with English learners at all proficiency levels
  • Offers thematic units complete with reproducible forms and worksheets, sample lesson plans, and sample student assignments
  • The book?s ESL lessons connect to core standards and technology applications

This hands-on resource will give all teachers at all levels the information they need to be effective ESL instructors.

  • Sales Rank: #26696 in Books
  • Brand: Brand: Jossey-Bass
  • Published on: 2012-08-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .70" w x 8.50" l, 1.72 pounds
  • Binding: Paperback
  • 336 pages
Features
  • Used Book in Good Condition

From the Back Cover

The ESL/ELL Teacher's SURVIVAL GUIDE

The ESL/ELL Teacher's Survival Guide offers educators practical strategies for setting up an ESL-friendly classroom, motivating and interacting with students, communicating with parents of English learners, and navigating the challenges inherent in teaching ESL students.

The book's lessons are designed to connect with core standard and technology applications and include a wealth of research-based instructional techniques which have proven effective with English learners at all proficiency levels. The ESL/ELL Teacher's Survival Guide offers help for building a positive and effective learning environment in the classroom and includes the key elements of a curriculum for beginning and intermediate ELLs from daily instruction plans to a year-long schedule. The authors offer ideas for student reflection, appropriate homework assignments, targeted field trips, and assessing student performance. They also discuss handling difficult situations like error correction, multilevel classes, limited access to technology, classroom management, and more. The free online materials accompanying this book include interactive exercises, rubrics, test-prep strategies, and up-to-date information on Common Core standards for ELLs.

The ESL/ELL Teacher's Survival Guide offers thematic units complete with reproducible forms and worksheets, sample lesson plans, and student samples. This hands-on resource will give teachers at all levels the information they need to be effective ESL instructors.

"An engaging, practical, and highly accessible book… The authors share strategies that have been proven effective through research as well as their own practice. There is truly something valuable for any teacher, even those who have extensive experience with ESL classes."
—PIA WONG, professor, Bilingual/Multicultural Education, California State University, Sacramento

"This is an invaluable resource for all new and experienced teachers who desire to see their language learning students thrive and achieve at high levels."
—DANA DUSBIBER, classroom teacher with over 20 years of experience working with ELLs

About the Author

LARRY FERLAZZO is the author of "Larry Ferlazzo's Websites of the Day" (http://larryferlazzo.edublogs.org), the popular blog for teachers of English Language Learners and one of the most popular education blogs for all teachers. He teaches English at Luther Burbank High School in Sacramento, California.

KATIE HULL SYPNIESKI teaches English at Luther Burbank High School in Sacramento, California, serves as a teaching consultant with the Area 3 Writing Project at University of California, Davis, and is a lead trainer for the WRITE Institute (Writing Reform Institute for Teaching Excellence).

Most helpful customer reviews

27 of 28 people found the following review helpful.
Such a helpful supplementary guide in the classroom
By Mark Wilkerson
This book is potentially a career-saver for me. I am a teacher of ELL students in Taiwan, transitioning from year one to year two. Coming out of my first year, I have reflected on what I did well and what I could do better. The former, too little...the latter, too much. I returned to the U.S. for two weeks and brought back books similar to this one. Of the books I brought back, this has proven to be most effective, and I am excited about using the lessons I learned from this book, modifying them for my classroom, and, I hope, seeing some real progress from my students!

There are a number of helpful game ideas, unit plans, and even relationship-building and classroom-management tips that I hope will prove highly beneficial to both me and my students.

The reason for 4 stars rather than 5 is that, after a few chapters, the authors tend to recycle ideas and re-word their plans and lessons; the repetition is important, but I did skip a couple of pages here and there.

Overall, a very helpful resource for teachers of all abilities!

51 of 54 people found the following review helpful.
Worth adding to your bookshelf (in plain view!)
By Holly
First impression: I like the larger, easy-to-read font choice. Thank you!

So far, the "I am" Project (page 21), Chapter 3, pages 198, 199, Chapter 11 = are those that have the most penciled in margin notes and/or post-it reference tabs.

It is one of those books that even a very experienced ESL / ESOL / ELL / EFL (whatever acronym you use) teacher/facilitator will be likely to find useful to review, even if just to be reminded of a few tricks that she or he has not used in awhile, to become more aware of research supporting the "why we do and try to do what we do and try to do."

As someone who has been a fan of Larry Ferlazzo and his prolific blogging and tweeting for years, I felt I owed it to him -- and to visitors to my bookshelves -- to purchase a copy of this text. As an adult ELL educator, even though the book is marked for Grades 4 -12, many chapters and much of the information has relevancy.

This is a text that is not likely to overwhelm newbies and/or classroom volunteers -- a quick flip-though may well lead to a careful reading of the Contents pages, and then to self-selected study.

The Afterword is well chosen.

The Notes section will make you wish for access to a hyper-linked copy of same!
This is a great text to have near you while lesson-planning, at hand during peer-to-peer / staff committee meetings, a text to revisit frequently.

Holly

1 of 1 people found the following review helpful.
push-in setting and there was still a lot of good ideas in here for me
By Catherine Gillbee
I've been teaching ESL for 20+ years and still learned a lot from this seasoned team's ideas. I teach at the elementary level in a pull-out, push-in setting and there was still a lot of good ideas in here for me. I particularly liked the description of the classroom routines and how they use lists of sentences about a topic (called Text Sets) to have students categorize and think about the topics. The categorized digital resources are worth the price of admission. Yes, Larry Ferlazzo has many of these on his website and, yes, some of the links just refer you there. It's the world's go-to for curated lists of sites for ELLs. I like that the book only lists a few of the best for each category.

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The ESL / ELL Teacher's Survival Guide: Ready-to-Use Strategies, Tools, and Activities for Teaching English Language Learners of All Levels PDF
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The ESL / ELL Teacher's Survival Guide: Ready-to-Use Strategies, Tools, and Activities for Teaching English Language Learners of All Levels PDF

The ESL / ELL Teacher's Survival Guide: Ready-to-Use Strategies, Tools, and Activities for Teaching English Language Learners of All Levels PDF

The ESL / ELL Teacher's Survival Guide: Ready-to-Use Strategies, Tools, and Activities for Teaching English Language Learners of All Levels PDF
The ESL / ELL Teacher's Survival Guide: Ready-to-Use Strategies, Tools, and Activities for Teaching English Language Learners of All Levels PDF