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A strategic approach to public speaking
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Public Speaking: Strategies for Success is based on the premise that successful public speaking is strategic. Critical thinking and strategic planning are emphasized throughout the text. David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.
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Because public speaking is situation-specific, the author stresses the integration of theory and practice throughout the text. Students learn how to develop and apply strategies for speaking situations they will encounter throughout the rest of their lives.�
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Note: This is the standalone book, if you want the book/access card order the ISBN below:
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0205943241 / 9780205943241 Public Speaking Plus NEW MyCommunicationLab with eText -- Access Card Package
Package consists of
0205857264 / 9780205857265 Public Speaking
0205890857 / 9780205890859 NEW MyCommunicationLab with Pearson eText -- Valuepack Access Card
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- Sales Rank: #19796 in Books
- Brand: Zarefsky, David
- Published on: 2013-02-03
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x .80" w x 7.90" l, 1.62 pounds
- Binding: Paperback
- 480 pages
- Textbook
From the Back Cover
Many public speaking textbooks are available on the market, ranging all the way from classics such as Aristotle's Rhetoric to books that claim to incorporate the newest theory, research, and examples. Why, then, consider a new one? Although public speaking textbooks have certain common elements--they all treat organization and delivery, for example--each also has its own distinguishing features.
About the Author
David Zarefsky is dean of the School of Speech and professor of communication studies at Northwestern University.
Most helpful customer reviews
35 of 38 people found the following review helpful.
Public speaking made easy.
By Casimir Kotarba
For most people, public speaking isn't something that comes easy. In fact, most people dislike giving speeches (putting it mildly). I was one of those people that didn't come easy for. But, after careful studying of the tips/techniques to give a good speech, ways to analyze your audience, and many other concepts, I was able to give successful speeches, with the confidence that being well prepared provides. The topics in this book are easy to understand and remember, explain nearly all of the issues important for a successful speech, and are arranged in a manner that allows the student to get more sophisticated as he/she progresses through the course without presenting an information overload in the beginning and without holding all of the useful information until the end. I think that this book is a valuable text not only for the student but for anyone that would like to improve their public speaking skills.
3 of 4 people found the following review helpful.
Not the best...
By LennoxFan1982
I have used in the past (and currently using) this publication for my Presentational Speaking for Engineering students and it's the only public speaking book that we have seemed to use in our Communication Studies Dept for this particular course. I am not sure why there is WAY too much "rhetoric" involved in this book. This book could use some tips for ESL students and could be geared a bit less towards rhetoric students and more towards a practical emphasis on presentational speaking. Especially when it comes to professional conferences and verbals on qualifying exams. Out of all the other public speaking texts, I find this one to be non-accessible, and out-of-touch with non-rhetoric students. But...it gets the job "done."
0 of 0 people found the following review helpful.
5 star buy!
By Stephen
For a class where we only used the book a hand full of times, I did not want to spend the money on a new book. I was very happy with the product and it was exactly how it was advertised. 5 stars!
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